They get $4.95 pricing for broker-assisted trades (phone orders), free access to the Zecco Streamer ($19.99/month saving), no IRA annual fee ($30/year savings), plus reimbursement of their bank’s wire transfer fees for qualifying deposits. Zecco Trading created very active and helpful online community, where users could improve and learn new trading strategies, ask questions and get answers from more advanced investors as well as get investment ideas. Compared to the other major broker – TradeKing, who offer trades for $4.95, Zecco wins.
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