For our purposes, insiders are the company's senior managers and directors and any shareholders who own at least 10% of the company's stock. A sensible investor would investigate the balance sheet further to check for a sound business with other desirable factors such as good earnings,revenue growth, low debt-to-equity, and good operational cash flow per share. They buy when the price of a particular stock is rising or when the value of the market as a whole appears to be rising.



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