If they're buying even more, they must be seeing greater profit potential. These stocks were Graham’s bread and butter. He repeatedly insisted that the time to buy stocks was when everyone else was selling and the time to sell was when everyone else was buying. There are two basic steps to finding undervalued stocks: developing a rough list of stocks you want to investigate further because they meet your basic screening criteria, then doing a more in-depth analysis of these stocks by examining the financial data of the selected companies. The time of year and the overall economy affect consumers' moods and cause them to buy more or less.
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